LEGO Introducing Products that  Celebrate the Country's Vibrant Traditions

As Spring Festival approaches, LEGO Group, the Danish toymaker, is embarking on a cultural journey to deepen its roots in China by introducing products that celebrate the country's vibrant traditions. The LEGO Galloping Horse Canvas set, for example, reflects a belief in good fortune and success. Featuring a graceful galloping horse and a canvas painted in the delicate ink-wash style, the set captures the essence of "immediate success and great fortune" — a sentiment that resonates deeply in Chinese culture. Alongside it, the LEGO Prosperity Firecrackers set reimagines the classic firecracker, a symbol of Spring Festival and a joyful part of the annual ritual to welcome the God of Wealth.

                                                                                                                               Source : China Daily