Recently, China’s National Intellectual Property Administration (CNIPA) released the Notice from the General Office of the CNIPA on Strengthen-

ing the Management of Trademark Use.

Objectives include “to use trademarks in a reasonable and standardized manner, continuously strengthen the supervision and governance of illegal and irregular use of trademarks, strictly regulate behaviors that deceive and mislead the public through false descriptions using trademarks, resolutely safeguard the legitimate and orderly order of trademark use, effectively protect the interests of consumers and producers and operators, actively create a market environment of honest operation and fair competition, and help build a unified national market.

                                                                                                                                     Source www. cnipa.gov.cn