Recently, China’s State Administration for Market Regulation (SAMR) released a batch of intellectual property enforcement cases for 2025.

SAMR provides an administrative route for the enforcement of intellectual property in China in addition to civil and criminal enforcement mechanisms. SAMR stated that these cases were released to “fully demonstrate the firm resolve and remarkable achievements of market supervision departments in severely cracking down on infringement and counterfeiting and maintaining a fair and competitive market order.”  Further, the cases show China’s “clear stance of treating domestic and foreign business entities equally and providing equal protection for their intellectual property rights” as illustrated by cases involving counterfeiting of many foreign trademarks including  Gucci, LV, Prada, Burberry, Chanel, Hermes, Dior, Nike, Lululemon, Dyson, Max Mara and more.

                                                                                                                                  Source.www.samr.gov.cn